Apple Watch to Open Doors at Starwood Hotels

With the Apple Watch release date coming in April, many travel brands are finalizing their apps for the next big thing in technology. Select Starwood properties such as the W Hotels, currently have the Starwood Preferred Guest iPhone app which allows guests to use their iPhone as a room key. With the success of the iPhone app, Starwood will be introducing a broader rollout of SPG Keyless to coincide with the Apple Watch release. The hotel group will have updated locks in over 30,000 rooms to enable SPG Keyless by the end of April.