Working in concert with a compatible app and Bluetooth enabled device, iBeacon’s short range, wireless devices create a different way of providing location based information and services. Meeting planners and event organizers are utilizing this technology to enhance the attendee’s experience. Once a participant is in range of the device, iBeacon has the capability to recognize who you are, and automatically register you for your conference. It can include such information as a floor map, to help attendees navigate to different locations and easily find their next meeting or booth. Depending on your permission settings, the system can allow other attendees to know where you are, what you have registered for, or who may have registered for similar events.
In addition, meeting organizers can send targeted push notifications to specific groups of people or those who are about to approach a certain location within their event.
iBeacon can enhance your event in several ways. Here are some of the possibilities:
Service – In addition to a welcome push notification message, once an attendees enter into the designated area, iBeacon will facilitate their name badges to be printed prior to arrival at the registration desk.
Two-way communication – iBeacon makes it easy to transmit pertinent information, such as contact or social media information, food and beverage preferences, or specific meeting room data.
Business Intelligence – Meeting planners will be able to track where attendees are spending most of their time. For example, how long did a participant spend at a particular booth, or is there a long wait to register.